Bernice Oluwalanu Sanusi (PhD), Vivian Ifeoma Onwuka, Adeola Olubunmi Badiora, Faith Tomisin Olabunmi


The reduction of women to mere agents of procreation, sex objects, care-givers among others have been identified as factors deterring active participation of women in present day politics. In addition recent studies have also identified some unhealthy cultural, social or religious factors that have continuously relegated women to the background in political system instead of offering them an opportunity to engage their physical and intellectual prowess. This paper therefore looked at the culmination of factors hindering women from actively participating in politics and contesting for public, elective and appointive, offices in Nigeria. The conceptual paper reviewed relevant literatures on media promotion of women participation in contesting for public offices in Nigeria and hinged its discourse on the agenda-setting theory of the mass media. The paper adopted a qualitative design as interviews were conducted to gather the opinion of women who were randomly chosen at the APC and PDP secretariats in Ede North Local Government Area of Osun State. The study concluded that despite the numerical strength of the female gender in Nigeria amounting to half of the population, they are not in any way near the attainment of the 35% affirmative action for women in politics as contained in the extant National Gender Policy of Nigeria. It was recommended thatthe media must increase the tempo of its education and sensitization of the populace for there to be a positive development.


Media, Elections, Promotion, Participation, Public offices

Full Text:



Aaldering, L. &Van der Pas, D. J. (2020). Gender Difference in Political Media Coverage: A Meta Analysis. Research Gate.

Basit, L. &Hasan, S. (2020) Meta Analysis of Women Politician Portrait in Mass Media Frames. Journal Komunikasi: Malaysian Journal of Communication 36(2):320-334

Bürger. T, Ross. K,& Jansen. M (2020).The media world versus the real world of women and political representation: Questioning differences and struggling for answers. http://www. TEXT01.pdfili,

Cili, M. (2015).Media and its role in the political empowerment of wom746-749en.International Conference on Education, Social Science and Humanities.Vol 15(2),

Cardo, V. (2020) Gender politics online? Political women and social media at election time in the United Kingdom, the United States and New Zealand.

Druckman (2011).Media Effect in Politics

Eyongi, E. (2019). Premium times: Elections worst for Nigerian women in nearly two decades.

Haddjeri, S. (2019, June 11) Women in Politics and their Representation in Media.

Iveson, M. (2021, June 10) Bridging the Gender Gap in Covid – 19 Media

Iwuagwu, O. &Odebiyi, A. O. (2018) Challenges Facing Women in Politics; A Case Study ofLagos State.Journal of Social Sciences and Humanities. Vol. 1, No. 2, 2018, pp. 110-120.

McCombs, M. E & Shaw, L. (1972) The Agenda-Setting Function of Mass media.https://www.

McNair, B. (1995). An Introduction to Political Communication.: Routledge.

Oyewole, J.A &Olisa, D.S. (2017). Media, Politics and gender marginalisation in Nigeria: Is there still a way out? International journal of Media, Journalism and Mass Communication .Vol 3(1), 20-26.

Oyinade, B. &Daramola, I. (2013). Gender, Media and Politics: A Case study of Nigeria. Singaporean Journal of Business, Economic and Management Studies.Vol 1(10), 25-34

Stoltzfus, J. (2020). Definition Of New Media.

Thompson, K. (2019). Media Representation of Women.


  • There are currently no refbacks.


ISSN PRINT: 2705-2494

ISSN ONLINE: 2705-2486





Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.