INFLUENCE OF SOCIAL MEDIA ON ACADEMIC PERFORMANCES OF BUSINESS STUDIES STUDENTS IN UPPER BASIC EDUCATION LEVEL OF ENUGU EDUCATION ZONE

NNeka Charity Emeasoba (PhD), Lilian Nwasoka Ugwuoke

Abstract


This is a study on Influence of Social Media on the Academic Performances of Business Studies Students in Upper Basic Education Level of Enugu Education zone, Enugu State. The study specifically focused on the positive and negative influence of social media platform- whatsapp and twitter on academic performances of business studies students in the upper basic education level in Enugu education zone. Four research question and hypotheses were formed. The study adopted descriptive survey design and self designed questionnaires were used to collect data from business studies students in the upper basic education level in secondary schools in Enugu education zone. There are thirty one (31) Secondary Schools in the zone with a population of fifteen thousand, nine hundred and forty (15940) students. The students were used because they were the target population. Sixty five (65) students were drawn randomly from each of the six (6) chosen schools from the junior streams giving a total of three hundred and ninety (390) students for the study. A total of three hundred and ninety (390) business studies students were studied comprising of two hundred and twenty five (225) female students and one hundred and sixty five (165) male students. The instrument for data collection had an overall reliability of 0.87 using the test retest method. The mean rating was used to answer the research questions while the t test was used for the test of hypotheses. Findings show that social media platforms –  whatsapp and twitter has positive and negative influence on the academic performance of business studies students in the upper basic education level in Enugu education zone. Some of the recommendations are that Government and School administrators should find ways of adequately equipping the secondary schools with internet facilities to facilitate the teaching and learning of business studies. Also business study teachers should update their computer literacy and usage of internet facilities among others.


Keywords


Social Media, Academic Performance, Business Studies, Upper Basic Education level

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