Anthonia Chinyere Okoye (PhD), Rose Onyejeaka U. Johnnweke


This study was extent of utilization of instagram for the teaching of business studies in junior secondary schools in Anambra state. The main purpose of the study is to ascertain the extent of utilization of instagram for the teaching of business studies in junior secondary schools in the study area. One research question and two null hypotheses were formulated to guide the study. Review of literature was done and the gap was that no studies had addressed the subject matter in Anambra State.

Descriptive survey design was employed in the study. The questionnaire for data collection titled “extent of utilization of instagram for the teaching of business studies questionnaire (EOUOIFTTOBSQ) was constructed by the researcher. It had 10 items in a cluster. The population of the study comprised 1265 business studies teachers in the 263 public secondary schools in Anambra State. Three hundred and sixteen (316) were sampled through a multistage sampling technique to select 25% of the total population.

Face, construct and content validation were done by three experts from the Faculty of Education Chukwuemeka Odumegwu Ojukwu, University, Igbariam campus. Two of them were from the department of vocational education while one was from measurement and evaluation. A pilot test was conducted in Enugu State to validate the internal consistency of the instrument. The data was analyzed using Cronbach’s alpha method which produced the internal consistency reliability co- efficient of 0.98; and an overall. The result was high enough for the study. The researcher with her research assistants administered 316 questionnaires to the respondents and 298 questionnaires were returned successfully. Research question was answered using mean score while hypotheses were analyzed using Z-test statistic.

       The result revealed that instagram is highly utilized for the teaching of business studies in junior secondary schools in Anambra State. The study concluded among other things that instergram is highly utilized for the teaching of business studies in junior secondary schools in Anambra State. It was recommended that teachers must change their traditional method for modern pedagogical strategies and technologies in teaching of business studies

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