THE ROLE OF MEDIA IN COMMUNICATION DEVELOPMENT
Abstract
The media has played a vital role in communication development in Nigeria, serving as a platform for information dissemination, public discourse and social mobilization. This paper examines the role of the media in communication development in Nigeria, with a focus on the evolution of the media landscape, the challenges faced by the media and the opportunities presented by emerging technologies. Drawing on a comprehensive review on secondary sources ranging from journals, papers, books, and websites, the paper identifies key factors that have influenced the media’s role in communication development in Nigeria, including government policies, media ownership and technological innovation. The paper highlights the ways in which the media has contributed to communication development in Nigeria. However, the paper also discusses the challenges faced by the media, such as the lack of media freedom and inadequate funding for media development. Overall, the paper argues that the media plays a crucial role in communication development in Nigeria, but it must overcome significant challenges to fulfil its potential as a platform for information dissemnination, social mobilization and democratic governance. The paper concludes with recommendations for policy and practice to address the challenges facing the media and ensure its continued role in communication development in Nigeria.
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