THE ROLE OF MEDIA IN COMMUNICATION DEVELOPMENT

Isaac Fadeyi Olajide, Ogechukwu Nwangi

Abstract


The media has played a vital role in communication development in Nigeria, serving as a platform for information dissemination, public discourse and social mobilization. This paper examines the role of the media in communication development in Nigeria, with a focus on the evolution of the media landscape, the challenges faced by the media and the opportunities presented by emerging technologies. Drawing on a comprehensive review on secondary sources ranging from journals, papers, books, and websites, the paper identifies key factors that have influenced the media’s role in communication development in Nigeria, including government policies, media ownership and technological innovation. The paper highlights the ways in which the media has contributed to communication development in Nigeria. However, the paper also discusses the challenges faced by the media, such as the lack of media freedom and inadequate funding for media development. Overall, the paper argues that the media plays a crucial role in communication development in Nigeria, but it must overcome significant challenges to fulfil its potential as a platform for information dissemnination, social mobilization and democratic governance. The paper concludes with recommendations for policy and practice to address the challenges facing the media and ensure its continued role in communication development in Nigeria.


Keywords


communication, development communication, media.

Full Text:

PDF

References


Abubakar, Y. M., Yakubu, F. I., & Abubakar, I. (2015). Media ownership and editorial independence in Nigeria. African Research Review, 9(4).

Adedeji, A. A. & Isola, A. A. (2017). The role of the media in promoting transperancy and accountability in the 2015 general elections in Nigeria. Journal of African Elections, 16(2).

Adegoe, Y. (2018). Media under siege: The Nigerian example. African Journalism Studies, 39(2).

Adewale, R. A. & Nwosu, I. E. (2019). Strenghtening media independence and freedom in Nigeria: A Critical appraisal of media laws and policies. African Journalism Studies, 40(2).

Ajayi, S. (2015). The role of media in promoting entrepreneurship and small business development in Nigeria. Journal of Small Business Management, 53(3).

Akinfeleye, R. A. (2016). New media and democracy in Nigeria. International Journal of Communication.

Akpan, E. O. (2015). Government censorship and control of the media in Nigeria: An impediment to the growth of democracy. International Journal of Communication and Media Studies, 2(1).

Alao, A. A. (2013). Media as a tool for inter-religious and inter-ethnic dialogue in Nigeria. Journal of Islamic Thought and Civilization, 3(1).

Dunaway, J. & Baumgartner, F. R. (2020). Agendas and the Scope of Conflict: How Social media shapes the conversation about police violence against civilians in the United States. Social Media + Society, 6(1).

FAO. (2013). Communication for Development. http://www.fao.org/docrep/017/i3012e/i3012300.htm

Fazal Ur Rehman, Rosman Mdyusoff, Amran Harun, Anwar Khan, (2019). What Is Advertising? A Short Review of Historical Development

Gbadegesin, S. A. &Onabajo, O. O. (2019). The role of the media in promoting cultural diversity in Nigeria. Journal of Culture, Society an Development, 38(1).

Gil-Garcia, J. R. (2018). Exploring the complex factors influencing electronic government implementation: An empirical study of 14 countries. Government Information Quarterly, 35(2).

https://www.researchgate.net/publication/338478356

Ibrahim, Y. & Kavanagh, D. (2020). Social media, the Islamic State, and the anthropology of ethics. Journal of the Royal Anthropological Institute. 26(1).

Idowu, E. O &Okunoye, A. O. (2014). Mass media, electoral process and democracy in Nigeria: An appraisal of the 2011 general elections. Mediterranean Journal of Social Sciences, 5(23).

Idpwu, O. E. (2017). Professionalism, ethics and standards in Nigerian journalism: Trends and challenges. Journal of African Media Studies, 9(2).

Jensen, M. A. & Sorensen, O. H. (2016). Information technology and development cooperation: New potentials, challenges and paradigms. Third World Quarterly, 37(5).

Lambert, M. (2019). The relationship between social media use and political engagement among youth: A meta-analysis. Social Science Computer Review, 37(6).

Moyo, D. (2019). Citizen Journalism and social media in Nigeria’s 2019 general elections: A critical discourse analysis. Journal of African Elections, 18(1).

Nwodu, L.I &Nwubani, O. O. (2016). Media ownership, censorship and professional autonomy in Nigeria: An assessment. Journal of Media and Communication Studies, 8(6).

Oduol, J. (2019). Development Communication. International Encyclcopedia of Media Literacy. Wiley. http://doi:10.1002/9781118978238.ieml0295.

Ogungberee, E. A. (2018). Media policy and regulatory framework in Nigeria: Challenges and prospects. Journal of Media and Communication Studies, 10(1).

Ogunleye, O. O. & Isola, A. A. (2015). Investigative journalism and the fight against corruption and human rights abuses in Nigeria. Journal of African Media Studies, 7(1).

OkunnuGaniu O, (2014). Historical Development of Communication for Development.

Olayinka, O. A. (2017). Media and civil society partnership for transparency and accountability in Nigeria. Journal of Media and Communication Studies, 9(2).

Singhal, A. & Rogers, E. M. (2018). Combining Qualitative and Quantitaive Methods in Communication Research and Development (3rd ed.). Routledge.

United Naations. (2015). Transforming our world: The 2040 Agenda for Sustainable Development. https://sustainabledevelopment.un.org/post2015/transformingourworld


Refbacks

  • There are currently no refbacks.


 

ISSN PRINT: 2705-2494

ISSN ONLINE: 2705-2486

 

 

   

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.