Anumege S. Chibunna (PhD)


With stiff competition, Economic meltdown, recession, covid 19 among other issues facing Nigeria as well as Sales growth pressure being mounted on the Sales department of every organization, the need arises for an examination of the decisions on what has happened in the past  that is seen as example, the unusual feature and future benefits within the context of sales promotion strategies. The sales promotion is aimed at pedestal zing the telecommunication firms as most acceptable, profitable and first class communication firm. Using comparative analysis, the paper strongly advocates sales promotion strategies hinged on constant appraisal of various sales promotion strategies, avoid uncoordinated sales provision strategy, make first hand information available to all their subscribers on current sales promotion the firm is running at every point in time, among others.

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