INFLUENCE OF SIGNS AND SYMBOLS ON PRESERVATION OF TRADITIONAL COMMUNICATION PRACTICES IN NIGERIA (CASE STUDY OHAFIA LGA ABIA STATE
Abstract
Due to its many functions, including providing rural residents with information, education, and entertainment as well as enhancing and promoting their culture and identity, traditional communication is extremely important. However, specific signals and symbols are required to foster this kind of communication. Establishing the signs and symbols in Ohafia that have kept their traditional communication system alive is the study's main challenge. 281,540 people made up the research population, and 400 members of the Ohafia community were selected as a sample for the survey research design. The research article discovered that despite the advancement of technology, civilization, and other contemporary communication techniques, signs and symbols like Omu, Nzu, Ikoro, Akwantankwa, and others remained effective in disseminating information. As a result, the researcher suggests that these signs and symbols be used consistently and that they be embraced as effective ways to inform the rural population.
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