AUDIENCE PERCEPTION OF PRINT MEDIA IN CURBING CORRUPTION IN NIGERIA

Abstract

This study examined Audience perception of print media in curbing corruption in Nigeria. The study deployed survey with questionnaire sharedto thepurposively selected residents of Osogbo and Ede south local government area of Osun State. The questionnaires were distributed via facetoface administration. Also, the researcher considered that with the chosen respondents’ level of maturity in age, reasoning and educational status, they could sensibly state their perception on the subject matter studied. The study finds out that the majority of the Nigerian population perceives print media as having a significant role in curbing corruption. Many participants believe that print media plays a crucial role in exposing corrupt practices and holding those in power accountable. The study finds out that the audience also view print media as a source of information and awareness about corruption issues in the country. The research findings suggest that several factors influence the audience's perception of print media's effectiveness in curbing corruption. These include the credibility and trustworthiness of the media organization, the quality and accuracy of reporting, and the extent of coverage on corruption issues.Thus, it recommended that print media outlets in Nigeria focus on building and maintaining their credibility by adhering to ethical standards and providing unbiased coverage of corruption-related issues. Furthermore, efforts should be made to increase accessibility of print media by making it available in remote areas and at affordable prices. This can be achieved through partnerships with local community organizations and government agencies.