EFFECTIVENESS OF INSTRUCTIONAL STRATEGIES IN TRAINING BUSINESS EDUCATION STUDENTS FOR IMPROVED JOB PERFORMANCE IN BUSINESS ORGANIZATIONS IN ANAMBRA STATE

Abstract

This study aimed at finding out the effectiveness of instructional strategies in training business education students for improved job performance in business organizations. Two research questions guided the study, two null hypotheses tested at 0.05 level of significance.  Descriptive research design was used for the study and the population was all the 150 business managers in three major cities (Onitsha, Awka and Nnewi) in Anambra State.   Two instruments titled: Instructional Strategies in Training Business Education Students’ (ISTBES) adapted from Mannison in Ogwunte (2016) proposed six groups of instructional strategies with 100 items and Self-structured questionnaire titled: Job Performance Rating in Business Organizations (JPRBO) with 14 items were the instruments used for data collection. The Instruments were subjected to face and construct validation by three experts.  Inter-consistency and reliability of the instruments was established at 0.84, 0.88, 0.82, 0.86, 0.79 and 0.80 respectively according to the research questions using Cronbach Alpha.  A cumulative reliability of 0.83 was obtained indicating that the instruments were highly reliable.  Mean statistics was used to answer the research questions while t-test was used to test the hypotheses.  Findings of the study revealed that business managers in the three major cities (Awka, Nnewi and Onitsha) in Anambra State considered direct, indirect, experiential, interactive, independent and materials instructional strategies as high effective in training business education students at tertiary level for improved job performance in business organisations. However, this study revealed that business managers rating on job performance of business education students in business organisations was at low extent. It was concluded that instructional strategies that are more of students centre are highly effective for training business education students for improved job performance in business organisations.  It was also recommended among others that students should participate actively during teaching and learning so as to acquaint themselves with necessary skills to work in modern business organisations.