PUBLIC RELATIONS AND FUNCTIONS IN NIGERIAN MANUFACTURING ORGANIZATIONS: HOW RELEVANT TO OUTPUT

C. I. Emeti (PhD), D. J. Oyadongha

Abstract


The study looked holistically at public relations and its functions in Nigerian manufacturing organizations to find out their relevance or otherwise to output. Relevant literature was reviewed to give a theoretical backing to the study. A survey research design was adopted as the study covered many manufacturing organizations. Population was 67 and also used as sample (census). 46 retrieved questionnaires were analyzed using 5-point scale- Pearson’s product movement coalition. T-test statistic was also applied to test hypothesis after mean and standard deviation ratings. Analysis show that public relations offer unique functions to manufacturing organization and that manufacturing organization that do not use public relations may likely have problems with their output. It was recommended that manufacturing organization should embrace public relations and have positive relationship with Public Relations practitioners.


Keywords


Public Relations, manufacturing organizations.

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