Adelabu Omowale (PhD), Alero Aderonke Benson


With increasing growth in popularity, the social media have steadily been replacing traditional media of communication especially in this century as individuals now communicate more with one another through the social media. The qualitative method was used to gather data for this study.The growth of the digital media has resulted in the proliferation of on-line platforms that allow readers access news and information at no cost and this can be attributed to one of the factors that has led to the steady decline in circulation of newspapers in the country. Backed by mediamorphosis and technological determinism theories, the study discusses the growing trend of convergence  between traditional and new media of communication using ThePunch and DailyTrust Newspapers as a case. The study found that the two papers have been able to effectively embrace the new technology thereby leading to positive growth and sustained survival.  The researchers therefore recommends that newspapers, magazines, radio and television stations take maximum advantage of the digital media in order to expand their horizon which will enable them reach out to a larger audience.


Social Media, Traditional Media,National Dailies.

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