POTENTIAL OF INDIGENOUS MEDIA IN THE CAMPAIGN AGAINST DOMESTIC VIOLENCE: AN EMPIRICAL REVIEW

Sanusi Bernice (PhD), Alero Aderonke Benson, Maranatha Morenike Olanrewaju, Emmanuel Diekolola Olaimolu

Abstract


Domestic violence has been identified as a societal issue by professionals and intellectuals. The pace at which domestic violence is becoming more prevalent is concerning. The purpose of this research is to look at how indigenous media may be used to reduce domestic violence in Nigeria, by reviewing empirical sources. The study is anchored on Carl Hovland’sTheory of Persuasion. According to the study, the contemporary media is contributing to the rise in domestic violence instances in Nigeria. It is also noted that indigenous media might play an important role in the fight against domestic violence in Nigeria. The study stated that folk media and indigenous forums might be an extremely efficient strategy for combating

Keywords


Attitude-Change, Domestic Violence, Folk Media, Indigenous Forum, Indigenous Media, Persuasion.

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